Book of Works

Marc Williams – creative copywriter for advertising and scriptwriter for games

Yr country needs U

Very pleased to see this live!

MyUK

A joint effort between Preloaded (who brought me in) and the The Parliamentary education service, MyUK was devised as a method of explaining the political process to teenagers, more used to playing games than engaging with te democratic process.

Its always nice to see how a game (which up to now I’ve only seen via a spreadsheet the size of Hampshire) comes together. And it’s great!  Honestly, a fantastically balanced mixture of play and discovery, designed in such a way as to connect the hidden processes of government with our wider experience of politics.

Congratulations to both Preloaded and the PES for explaining the process of government in a language teenagers can understand. Who knows – maybe some might become interested enough to consider public office, and an informed majority does no one any harm.

Filed under: Games, Scriptwriting

Spanish Style!

Matt Berry is not only funny, he’s clever at music. Whilst producing at Oil Studios, we had a discussion with HatTrick Productions regarding his ideas for an iPhone app. And so it came to pass that I was the app producer for “Matt Berry’s Sexytime Soundtrack”. What possible purpose might such a thing serve? Well, it’ll provide a rhythmically accurate soundtrack to your antics: ‘It’s the perfect tool for men and women who are both open-minded and competitive’.

MBSTST on iTunes

Filed under: Uncategorized

You’ve got the look

Working with Oil Studios, I produced this iPhone app, logo and brand website for Southshields finest and official internet phenomenon, Lauren Luke. Shot on location in London’s fashionable East London ™, the app incorporates not only the kind of videos Lauren is recognised for, but even lets you try out a few more risque makeovers via your iPhone camera.

As with the site, the app is designed to be updatable and accesible to Lauren and her team and not require constant involvement from an outside agency.

Laurenluke.com

Lauren Luke, ‘Made Up’ on iTunes

Filed under: Uncategorized

Stories with food

Angela Hartnett is a Michelin starred chef and journalist, whose passion for traditional Italian cookery, skill in the kitchen and down-to-earth good humour are slowly but surely making her a fixture in the minds of food lovers everywhere.

Working as location and online producer, I conceptualised and ran the production of the Murano restaurant website and helped establish the forthcoming ‘School of Hartnett’ principle of keeping it simple and keeping it real (with a little help from a small dog called Alfie). I can also confirm that the frankly astonishing seasonal lunch with matched wines I was served (including extra truffle courses brought out by the Chef Patron herself) has no bearing whatsoever on my assertion you should treat yourself and someone you care about to lunch there. Be prepared to pay a lot less than you’re thinking you will, and to have the food live in your mind for many years to come…

*burps dreamily*

Murano

School of Hartnett

UPDATE:

Congratulations to Angela on her recent Good Food Guide win!

Filed under: Uncategorized

This supposed collection of recent work is in desperate need of an update, but I find myself doing too much _actual_ work to update it. I feel like a clown with a broken funny bone, who’s been hit by a car being driven by Alanis Morrisette – ironic or what!?!?1!one!!

Filed under: Uncategorized

Do you know Who I Am?

Or more accurately, do you know who you are?

‘Who Am I?’ is a recently opened exhibition at the London’s Science Museum. I ended up contributing to the script for the game ‘Thingdom’ for previous employers and all-round good eggs, Preloaded, who then proceeded to up the ante on good-eggedness, by recommending me to the Science Museum direct. So, I also got to contribute to the script for one of the installations in the main gallery space. Haven’t seen it in situ myself, but the dev stuff I did see all looked very interesting and informative.

Thingdom

Who Am I?

Filed under: Games, Scriptwriting

Shiver me timbers

- and other high seas tomfoolery abound in a nifty little game from Preloaded I was lucky enough to be involved with.

“Trafalgar Origins” forms a part of a Channel4 series examining the role of ‘Johnny Foreigner’ in the building of the British Empire, and gives you the chance to command a Ship-of-the-Line.

As with much of Channel 4′s educational output, it’s a masterly balance of fact and fun and was a joy to work on. Props to everyone at Preloaded!

Trafalgar Origins

Filed under: Games, Scriptwriting

Satusfaction

Trade press ad for a friend’s agency.

Satusf3D_final

I know, I know – but a good pun is it’s own reword. Sorry.

Filed under: Advertising, Copywriting, Creative

Children’s BBC

Today sees the delivery of a pretty sizeable project for CBBC and my first fully scripted game.

I’ve been working on this for the last six months, and have been involved since initial project discussions, meaning I got to develop the concept, work on the production design and define the game world. For the most part though, I was on board to write the scripts and do the mission design.

The game is for the launch of a new CBBC online experience and goes into beta in January: when its live, I’ll write some more and stick a link up.

Filed under: Design, Games, Scriptwriting

BBC Learning

Picked up a bit of ad work for BBC Learning, producing an internal marketing promo package for a new platform project. I was pretty pleased with the speed of turn around on this – about 100 packs, all sourced and proofed via Moo, in about 10 days. Looks good too:

lowres_Tgrace

 

Below is a close up of the ‘stamp’ – a cunning mix of Simon Callow and Rembrandt:

stamp1

Filed under: Advertising, Copywriting, Creative

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