Book of Works

Marc Williams – creative copywriter for advertising and scriptwriter for games

Black Swans

An interesting new challenge came my way recently: how to introduce an adult drink which contained no alcohol to the London bar scene.

I worked with Cubo to produce a range of concepts for ZEO, which fed into the UK launch of this sophisticated beverage.

http://www.seekzeo.com/

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Filed under: Advertising, Copywriting, Creative

Stories with food

Angela Hartnett is a Michelin starred chef and journalist, whose passion for traditional Italian cookery, skill in the kitchen and down-to-earth good humour are slowly but surely making her a fixture in the minds of food lovers everywhere.

Working as location and online producer, I conceptualised and ran the production of the Murano restaurant website and helped establish the forthcoming ‘School of Hartnett’ principle of keeping it simple and keeping it real (with a little help from a small dog called Alfie). I can also confirm that the frankly astonishing seasonal lunch with matched wines I was served (including extra truffle courses brought out by the Chef Patron herself) has no bearing whatsoever on my assertion you should treat yourself and someone you care about to lunch there. Be prepared to pay a lot less than you’re thinking you will, and to have the food live in your mind for many years to come…

*burps dreamily*

Murano

School of Hartnett

UPDATE:

Congratulations to Angela on her recent Good Food Guide win!

Filed under: Advertising, Copywriting, Producing

Satusfaction

Trade press ad for a friend’s agency.

Satusf3D_final

I know, I know – but a good pun is it’s own reword. Sorry.

Filed under: Advertising, Copywriting, Creative

BBC Learning

Picked up a bit of ad work for BBC Learning, producing an internal marketing promo package for a new platform project. I was pretty pleased with the speed of turn around on this – about 100 packs, all sourced and proofed via Moo, in about 10 days. Looks good too:

lowres_Tgrace

 

Below is a close up of the ‘stamp’ – a cunning mix of Simon Callow and Rembrandt:

stamp1

Filed under: Advertising, Copywriting, Creative

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